Planning is guessing.

The best way to see if something works is to see if it works.

I still fall into the planning trap all the time.

I have an idea, then I plan the idea, then I plan more, then I do the idea.

I read some books to solve this execution problem, but they didn't work for long. (They were often just Noble Obstacles.


Today, I was going to build a podcast episode rating app to avoid the problem of show recommendations. (Getting a show recommendation is like getting an author recommendation rather than a book recommendation. Ok, so you like The Kevin Rose Show...let me go listen to 26 of his episodes for 16 hours.)

I didn't start because I planned for 45 minutes. Would it have succeeded? Who knows. I certainly don't, because I failed to execute. It still doesn’t exist because of my failure to take action.

I’m trying to shorten the execution loop. (


Idea to Execution in 3 minutes, not 3 days.

Part of the current struggle with this is not knowing where to start.

I have a personal friend that relies on single-thread execution over every other trait.

You don’t need consistency or IQ if you just have a bullish desire to knock down what is in front of you.

You don’t need follow-up skills or tracking of anything.

He lives his life in a state of Agile-esq sprints. Decides what to do, then executes ferociously until it is completed. He doesn’t get distracted, or overthink if he’s ‘taking the right approach’ or unqualified.

Outlined somewhat here:


Examples and Drafts:

In this podcast, James outlines how he tested the drink with a few friends, then scaled from there. No planning.

From Good to Great or another book by Jim Collins -